Wild Tobago

Tobago’s tourism industry has been in the doldrums, but one west coast village is bucking the trend with a lively trade in visitors. What is it doing right? This report by Pat Ganase first appeared in the Contact magazine (September 2018) and is reproduced courtesy the Trinidad and Tobago Chamber of Industry and Commerce.  Castara sells itself as the “real deal” in Tobago: an authentic Caribbean fishing village. But its property owners claim they don’t attend trade shows; they don’t advertise. How is it doing such good business? Is word of mouth so powerful? Is there some other way to reach a global market? If you search booking.com for accommodation in Castara Tobago, you’ll find 15 to 17 properties. SeaScape on Heavenly Bay, The Naturalist Beach Resort, Cottage Mango and Castara Retreats have recent rave reviews. On TripAdvisor, the top-rated accommodations in Castara are Castara Retreats, AliBaba’s Sea Breeze Apartments and Carpe Diem Villa with “seaviews from the bed...

Anjani Ganase, marine scientist, calls upon business to claim its share of ocean wealth by conserving and managing our islands’ resource. First published in the TT Chamber of Industry and Commerce' Contact magazine, vol 17 no 2, Focus on Tobago We think of the ocean and its resources as vast and endless. Goods and services provided by the ocean for humans have been estimated to be about 24 trillion USD in assets (World Wildlife Fund, 2015) more than the economy of most nations. These goods include fishing, harvesting of materials and procurement of medicine, as well as services through shoreline protection, wave energy extraction, shipping and tourism. This asset value is grossly underestimated, as it doesn’t consider the crucial roles of the ocean in regulating climate, the air we breathe and stabilising temperature, nor does it consider the intrinsic cultural value that we place on the ocean (WWF 2015). But the resources of the ocean have been depleted more in our lifetime ...